How Do I Organize My Content?
When a main chunk of your job is social media management and content creation, it can get a tad overwhelming. Personally, I manage two blogs, multiple Instagram and Facebook accounts for two businesses, and am slowly gaining individual clients. As you can imagine, this can be creatively and logistically exhausting. Therefore, after researching obsessively and many, maaaaany tweaks, I made a content calendar, analytics template, and took the plunge to upgrade my Hootsuite account.
Content Calendar
My content calendar (pictured above) has a header organized by category and subcategory, includes tags, and lists social media platforms I post to. Everything is color coded because when I stare at a screen all day, the words start to blend together. Color coding allows me to discern the categories underneath in the actual calendar so that I am able to determine the amount of each category being posted more easily. I include the "tags" column in this header so I can just copy and paste the tags instead of re-typing them every time.
Underneath this header is the actual calendar, which has columns for captions, pictures, the platform, when it will be posted, the categories and subcategories, and tags. There is a section for scheduled posts and a section for posted content. At the end of each month, I use this to analyze the number/frequency of posts and the type of content. Combining this information with post performance/engagements allows me to discern where the following month needs to improve.
Analytics
I will not be sharing pictures of my analytics page, because everyone will want to do this differently and also because I can't share ALL of my secrets. However, it is important to take these pages into account, because they will help you to determine what's going well, what needs improvement, and if you're on track to reach any goals.
Hootsuite
Hootsuite has been a godsend. It allows you to consolidate all of your social media accounts into one platform, schedule posts, track hashtags and mentions, and it gives analytics for the registered accounts. I can't even describe how helpful it's been. There's also a feature that allows you to share access with your coworkers by creating teams, and this also allows you to assign tasks. However, I work alone. Like Batman.
Sharing is Caring
If you have any thoughts or feedback or extra knowledge, share it in the comments. The whole point of this blog is to help each other figure it all out!
